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Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. The fundamental goal is to achieve the highest ranking for a specific search conducted on any given search engine such as Google. The search engines job is to give the most relevant results and this is based on information they read and receive from your website. There are two kinds of SEO. The first is internal optimization where unique content is added to a website and then regularly updated.
The second type and more important is external optimization where information and articles related to specific search terns (Keywords) are submitted to the search engines. In other words, information is added to the website and then sent to search engines inviting them to confirm that the website is the most relevant for the keyword. As a search engine confirms the content, they will begin listing the website in search results. The more unique the content, the higher the search results and ranking.
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Social media Optimization (SMO) is employing web and mobile-based technologies to support interactivity and dialogue and has changed how communication between organizations, communities, and individuals is done. Social Media is human communication through the use of technology, the sharing of information, news, images and video. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook,Google+, YouTube and Pinterest etc.
The purpose of online social media marketing is to create a social environment whereby potential clients and customers can interact with your business and achieve a “level of comfort” prior to doing business. The more information available to prospective buyers, the more inclined they are to do business with you.
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